The best real estate marketing strategies are the key to promoting your services—bringing exposure to your brand and generating leads for your business. The most successful real estate professionals use a combination of online and offline methods, such as creating a real estate website, writing personal notes, and hosting open houses. Follow our innovative, cost-effective strategies and ideas listed below to set yourself apart from the competition, capture potential client attention, and generate more income.
One of the best online marketing strategies is creating a real estate website. Placester provides customizable templates and landing pages to modify the site to reflect your brand quickly. Develop a website yourself or work with its design professionals to build a website that meets your requirements. To ensure website visitors can find properties that match their needs, incorporate IDX listings for lead generation.
General Real Estate Marketing Ideas & Strategies
The general real estate marketing ideas listed below can be applied to your online and offline marketing strategies, like niche marketing, providing complimentary services, and giving referral gifts. These will help you build trust and strengthen relationships and networks with your clients.
1. Real Estate Marketing Ideas for Niche Targeting
Niche marketing in your online and offline marketing strategy helps you stand out from the competition and focus your marketing efforts. Location, property type, buyers or sellers, or various group interests can be considered niches. Real estate professionals should tailor their message toward a specific niche to prove their expertise to prospective clients.
After choosing the market niche you wish to target, you need to reach out to clients in that market niche through the proper channels, such as employing direct mail, hosting neighborhood gatherings, or attending local social media groups. In addition, you must keep engaging with prospective clients within your niches consistently to create brand recognition.
2. Ask for Referrals & Give Referral Gifts
Real estate referrals are among the most successful and cost-effective marketing ideas for realtors. It has a 30% higher close rate than leads generated through other channels. Agents can obtain referral leads from colleagues, family members, or friends and ask former clients with whom they have a great relationship. In addition, sending periodic follow-up messages to past clients, incentivizing real estate referrals, and hosting client events are some ways to get real estate referrals and grow your business.
3. Provide Complimentary Services
Offering online and in-person complimentary services as part of a real estate marketing strategy may seem paradoxical, given that you’re looking to increase income to expand your firm. However, providing supplemental services can be a smart move to assist your company in the long run. Free items frequently spark curiosity and get potential customers excited about your offerings.
Provide a free comparable analysis to sellers to collect email addresses for future marketing campaigns. Create social media contests to encourage business, increase your following, and grow your email subscriber list. This real estate marketing idea helps prospective clients understand your business and what you offer so they return to you for paid services.
4. Support & Partner With Local Businesses
Real estate professionals can expand their clientele and market reach, and increase revenue by engaging in cross-promotion with local businesses. The partnership should have mutual objectives that will benefit both companies and be a business you can personally support. For instance, since you specialize in real estate, collaborating with a nearby furniture or moving firm can give potential customers another reason to choose you.
The best real estate marketing strategies are the key to promoting your services—bringing exposure to your brand and generating leads for your business. The most successful real estate professionals use a combination of online and offline methods, such as creating a real estate website, writing personal notes, and hosting open houses. Follow our innovative, cost-effective strategies and ideas listed below to set yourself apart from the competition, capture potential client attention, and generate more income.
One of the best online marketing strategies is creating a real estate website. Placester provides customizable templates and landing pages to modify the site to reflect your brand quickly. Develop a website yourself or work with its design professionals to build a website that meets your requirements. To ensure website visitors can find properties that match their needs, incorporate IDX listings for lead generation.
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Here are our top 21 best real estate marketing ideas and strategies for success in real estate:
General Real Estate Marketing Ideas & Strategies
The general real estate marketing ideas listed below can be applied to your online and offline marketing strategies, like niche marketing, providing complimentary services, and giving referral gifts. These will help you build trust and strengthen relationships and networks with your clients.
1. Real Estate Marketing Ideas for Niche Targeting
Niche marketing in your online and offline marketing strategy helps you stand out from the competition and focus your marketing efforts. Location, property type, buyers or sellers, or various group interests can be considered niches. Real estate professionals should tailor their message toward a specific niche to prove their expertise to prospective clients.
After choosing the market niche you wish to target, you need to reach out to clients in that market niche through the proper channels, such as employing direct mail, hosting neighborhood gatherings, or attending local social media groups. In addition, you must keep engaging with prospective clients within your niches consistently to create brand recognition.
Read our article 10 Most Lucrative Real Estate Niches & Why They Work to discover your niche. Having a real estate niche will help you develop authority and expertise, allowing you to stand out from your competitors, maximize your marketing effort, and increase your income.
2. Ask for Referrals & Give Referral Gifts
Real estate referrals are among the most successful and cost-effective marketing ideas for realtors. It has a 30% higher close rate than leads generated through other channels. Agents can obtain referral leads from colleagues, family members, or friends and ask former clients with whom they have a great relationship. In addition, sending periodic follow-up messages to past clients, incentivizing real estate referrals, and hosting client events are some ways to get real estate referrals and grow your business.
Connect a platform like EvaBot to your customer relationship management (CRM) software to automatically send gifts on your behalf. It uses artificial intelligence to determine the recipient’s gift preference and ensures they don’t receive the same gift twice.
3. Provide Complimentary Services
Offering online and in-person complimentary services as part of a real estate marketing strategy may seem paradoxical, given that you’re looking to increase income to expand your firm. However, providing supplemental services can be a smart move to assist your company in the long run. Free items frequently spark curiosity and get potential customers excited about your offerings.
Mark Pryor’s free market analysis as a complimentary service
Provide a free comparable analysis to sellers to collect email addresses for future marketing campaigns. Create social media contests to encourage business, increase your following, and grow your email subscriber list. This real estate marketing idea helps prospective clients understand your business and what you offer so they return to you for paid services.
4. Support & Partner With Local Businesses
Real estate professionals can expand their clientele and market reach, and increase revenue by engaging in cross-promotion with local businesses. The partnership should have mutual objectives that will benefit both companies and be a business you can personally support. For instance, since you specialize in real estate, collaborating with a nearby furniture or moving firm can give potential customers another reason to choose you.
Strategic collaborations leverage businesses’ contact lists and brand power to drive leads. Once a partnership is established, promote collaboration on each business’s social platforms, website, in-person events, and email marketing campaigns. In addition, both parties can send clients to each other continuously as the relationship grows.
Online Real Estate Marketing Ideas & Strategies
Marketing your real estate business using online digital marketing strategies is one of the fastest and most affordable ways to broaden your audience, raise brand awareness, and generate more leads. A landing page, an email drip campaign, and social media ads are some online real estate marketing tips that can help you establish your company as an authority in the field and yield more revenue.
Continue reading to learn more about online real estate marketing ideas and strategies you can use for your real estate business.
5. Create a Real Estate Website & Landing Page
A well-curated real estate website provides prospective clients with the information they need about you and your services. The website should have a fast loading speed, be visually appealing, easy to navigate, and have a distinct call to action (CTA) and content to optimize your website’s user experience (UX).
Performing audience research is also beneficial to understand the first thing your prospects want to look for as they visit your website. In addition, you can add landing pages to your website to market and generate leads. These real estate landing pages focus the site visitor’s attention and encourage them to leave their contact information while you offer something in return.
6. Develop Real Estate Email Marketing Campaigns
Effective real estate email marketing campaigns increase engagement with your business and keep your services top of mind, which drives more leads and sales. Before sending email campaigns, develop a targeted list of contacts and curate email marketing campaigns based on interest levels, such as new acquaintances versus hot leads ready to look at homes.
Each email campaign should have a specific marketing goal, like welcoming new subscribers, introducing yourself, or boosting engagement. Whatever the goal, ensure the content matches the goal intent and is sent to the right segments of your audience.
Set your email campaigns on autopilot through a client relationship manager (CRM), so you don’t forget to send them or manually add contacts as new emails are created. Check out the table below to know which real estate CRM software is best for you and your business:
7. Be Active on Social Media
With social media marketing, you can boost brand awareness, generate more leads for your website, and connect with a broader audience on real estate- and non-real estate-specific websites. Instagram, Facebook, YouTube, TikTok, and LinkedIn are a few popular social media sites that can increase your lead generation. Since each site has unique qualities, you must adjust your marketing message accordingly.
To gain more leads and increase brand awareness using LinkedIn, you must tailor your strategy based on the following:
- Professional use only
- Share career-related content and experiences
- Expand your network by connecting with others and joining groups
Increasing your social media following takes a significant amount of time and effort. Real estate agents can use a product like Constant Contact to quickly build and schedule social ads for Facebook, Instagram, and Google Ads, and lead generation landing pages. Save time with Constant Contact, and get 20% off your first three months.
8. Write a Blog
Real estate blog posts can be personal or business-related to share your thoughts on topics that may interest your target audience. Blogs with search engine optimization (SEO) help attract new visitors to your website and are an impactful real estate marketing idea for lead conversion. Like real estate newsletters, your blog posts offer another way to keep prospects updated on new listings and provide more in-depth information about listings, services, and yourself.
According to HubSpot, a CRM platform with marketing and sales integrations, a blog is used to drive traffic to your website and create an opportunity to convert those visitors to leads. Attaching a CRM like HubSpot to your website can nurture leads through automation by sending your website visitors updates when you post a new blog.
9. Produce a Monthly Real Estate Newsletter
Newsletter marketing provides informational and business-related content to contact lists to keep your services top of mind, establish your expertise, and give prospects interesting, educational, or entertaining information. Newsletters must have a catchy headline, a clear call to action, and be easy to read and comprehend. You can send your newsletter electronically or through direct mail weekly, biweekly, or monthly. Also, you can implement many real estates newsletter ideas, like holiday-themed, current market trends, or recipe newsletters.
10. Start a YouTube Channel
YouTube is a free video-sharing platform that allows users to create and store videos for prospective clients to watch online. Consistently uploading videos on a predetermined schedule is the key to satisfying and growing your video subscribers. Once published, they can help to generate leads over and over as they are viewed on the platform, shared on social networks, or embedded into your website and email marketing content.
Provide a video introduction of yourself, your services, and valuable information your viewers might enjoy. To attract viewership on YouTube, use specific keywords in your video header and the description. Agents can also take these videos on social platforms, email marketing, or post them as a library of information on your website.
11. Pay-per-click Ads Online
In addition to generating real estate leads organically, you can also use pay-per-click advertising to grow your business. The cost structure for paid advertising may be based on clicks or impressions by visitors. This ensures those engaging with your ad are active within their search. Social media ads and search engine marketing are all forms of real estate ads.
Social media advertisements rely on eye-catching images and precise taglines to provoke a response. A Quick Response (QR) code in print advertisements brings readers to your real estate website or landing page, where you can collect leads. Advertising on Google and Google local search help you attract leads that are ready to convert based on search intent, and remarketing display ads put your brand in front of people who have visited your website in the past to keep your services top of mind.
12. Offer Zoom Client Meetings
Offering Zoom client meetings is an excellent method to engage with clients in a more time-efficient manner, given their hectic schedules. Agents can get in touch with potential and existing clients to talk about the market, learn about their needs and wants, or respond to any unanswered questions they may have after a showing.
Using virtual communication tools opens up the opportunity to prospect new clients without hosting an in-person event to provide real estate information. Voice and visual communication create a realistic environment that benefits prospective clients who may be physically located within your service area. Agents can use virtual events to showcase their expertise to a broader audience or offer free consultations that can turn into leads.
13. Write for Real Estate Publications
Real estate publications allow you to advertise yourself, establish your real estate expertise, and gain significant exposure for your website and social media profiles. Choose topics the publication’s readers find relevant and helpful, so they return to keep reading your column. To get the chance to write for a publication, agents can network and connect with the editors of their desired publication or current writers, use LinkedIn to introduce themselves, and attend real estate events organized by the publication.
Websites, like Help a Reporter Out (HARO), connect writers to expert sources for their content pieces. To use HARO, sign up for topic-specific requests from journalists and submit pitches for those you’re most interested in contributing. You will then (hopefully) get published in online articles that link back to your website and showcase your expertise.
Print Real Estate Marketing Ideas & Strategies
Print marketing is a tactic in which companies choose their target market and publish print advertisements where their clients will see, hear, or interact with them offline. Utilizing print marketing will assist you in leaving a lasting impression on your customers and attracting and engaging with your target audiences through print and direct mail. But keep in mind that you must do it in a natural way that evokes a feeling of interest.
14. Write Personal Notes to Stand Out
Personal notes are a tried-and-true and cheapest real estate marketing strategy to establish closer bonds with clients, demonstrate your gratitude, and make a lasting impression on clients and peers. Your notes should be personalized and free of any commercial marketing if you want them to have an impact.
From thehartford website